• 10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
  [May 2, 2013] LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. A new member joins every two seconds. Getting noticed on the network requires a deep well of connections, and some site-specific SEO magic. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal [...]
• 4 reasons brands are “doing it wrong” when it comes to Pinterest
  [April 11, 2013] Wait. Before you click off this post, this isn’t your typical Pinterest strategy post. Not like the thousands before. No, this is a post directed squarely at the thousands of brands that have jumped on the Pinterest bandwagon.
• 4 Ways the Twitter You Know is Changing Forever
  [March 21, 2013] Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Once Oprah gave Twitter her imprimatur, the service [...]
• Enterprise Social Networking Tips by Luis Suarez
  [March 7, 2013] Over the course of the last few years there has been one particular aspect of social networking for business that I still haven’t come to terms with throughout all of that time. That is, self-promoting your own content in your own blog that you may find scattered around all over the place (other blog posts, [...]
• Twitter Wants Active Users To ‘Welcome Back’ Inactive Users
  [February 14, 2013] It looks like Twitter is making a small, non-intrusive push to promote more interaction between members of the service.
• Make The Most Of Twitter By Split Testing
  [January 3, 2013] When you first start using Twitter to market your business you’ll face quite a steep learning curve. You have to learn what to tweet, when to tweet, how to follow people, how to find people – the list is endless. Then you’ll be faced with working out how best to engage with your followers. Split [...]
• Trending on Twitter: A Look at Algorithms Behind Trending Topics
  [December 13, 2012] Trending topics on Twitter show readers what the most popular conversation topics on the microblogging site are right now. Potential trends are found by polling all tweets for repeated hashtags, and their trend status is determined by a combination of time tweeted and volume of tweets containing the hashtag. Twitter aims for its trending topics to be up to the minute, relying more heavily on currently discussed topics than on the most popular overall topics for the community.
• Follower Count, Retweeting And Lists Talked About With Author Of Tao Of Twitter
  [November 29, 2012] We recently interviewed Mark Schaefer, author of The Tao of Twitter. We discussed a variety of topics, like Twitter's lack of a TweetDeck-like interface, real-time search, the Twitter directory and embeddable timelines widget, and Klout score.
• Tips from a Community Manager: Developing a Brand Voice
  [November 8, 2012] Jumping into the world of social media can be scary. Establishing and maintaining a brand presence on social channels requires more than just the occasional funny video or cat photo. We hope this series of tips from our Community Management team will ease some of your worries about engaging with your fans on social media, and offer insight into best practices for establishing a brand presence in the social space.
• Pinterest PR Tips
  [October 18, 2012] Pinterest burst onto the social media scene and has managed to steal the limelight in this ever growing genre of websites. In just two years they've grown so fast that they now rank as the number 3 social network. From May to June Pinterest's referral traffic to Shareaholic's network of about 200,000 sites grew by 43.7%. Pinterest already drives more traffic to sites that use Shareaholic than Bing and Twitter and it's only 0.10% away from overtaking Yahoo organic search!
• Twitter ? First Impressions Matter
  [September 26, 2012] Before you start to think about gathering followers on Twitter, it's essential you give a lot of thought to how you present yourself to the Twitterverse.
• Why do you want Twitter followers?
  [September 6, 2012] I read an article today that sums up so much of what passes for social media marketing. In that article, Patricio Robles wondered if your Twitter followers are silent or fake. It’s a well-sourced article that links to several studies and articles and well worth the read. (Go read it now. I’ll wait right here for you.) As I read it, it started to make me wonder why we all want Twitter followers. Or Facebook friends. Or LinkedIn connections.
• Facebook Tests Promoted Posts From Outside Your Network
  [August 16, 2012] Soon, you may begin to see promoted posts from pages that your don't even like - or your friends don't even like. You may see a post from a brand that you've never even heard of.
• Pinterest Blocks Marketing URLs; Twitter GeoTargets Promoted Tweets; Facebook Tests Pinterest Look
  [July 26, 2012] Busy week in terms of changes to some of your favorite social media platforms, so I thought I'd fill you in on them as you kick off your Saturday. Here goes:
• Google Launches Much Needed Google+ Hangout Accessibility App
  [July 6, 2012] Google is working on making Google+ more accessible. The company announced that it is launching a new app called Hangout Captions to help inegrate live transcription into Google+ Hangouts.
• Twitter Gets Expanded Tweets For More Content
  [June 14, 2012] Twitter announced some new expanded tweet functionality today for users accessing Twitter through twitter.com and mobile.twitter.com. Users will be able to view more content from the tweets themselves, before having to click through to the original site.
• Clearing Clouds of Confusion ? the 5 Categories of Social Media Software
  [May 24, 2012] The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion.
• Will Twitter Outlast Facebook?
  [May 10, 2012] There's something to be said about keeping it simple, and that may be the keystone to the house of Twitter's long-term sustainability.
• Get Relevant Business Tweet Information With This Tool
  [April 26, 2012] FirstRain, an enterprise customer intelligence and analytics provider announced they will be launching a tool to extract business intelligence data from the full 250 million tweets/day firehouse from Twitter. This data is put through FirstRain's patented semantic and algorithm based filters, categorized and delivered directly to users' CRM systems, social enterprise platforms, iOS and other mobile devices. The announcement was made last week, and current users started having access to the service starting Wednesday April 17th.
• Is Face-to-Face Messaging And Communicating Better Than Text-Based?
  [April 5, 2012] Skype has launched a new ad campaign that advocates face-to-face interaction over text-based communication. The "It's time for Skype" campaign is apparently meant to emphasize the ways that technology has de-personalized the way we communicate with one another. The ads ask questions like "When did LOL replace the sound of laughter?" and "When did it become okay to text Mum Happy Birthday?"
• New Features Added To Yahoo Messenger
  [March 15, 2012] On Tuesday, March 13th, I learned about a new update to Yahoo Messenger. As an avid user of this messaging system, I was excited to test it out and to see what changes they have unveiled, because it has been quite a while since the directory giant had released an update for this software.

• The State of the Twitterverse 2012
  [February 28, 2012] The first time I wrote about Twitter was March 2007. My, how time and Tweets fly. With 500 million registered users and 33 billion Tweets flying across the Twitterverse every day, Twitter has become a fabric of our digital culture. Twitter is now ingrained in our digital DNA and is reflected in our lifestyle and how we connect and communicate with one another.
• Expanding Your Facebook Network for Business
  [January 19, 2012] You can use your Facebook to attract and engage your business' potential customers. However, this strategy can only work if you're connected to a lot of users.
• The New, New Twitter and What It Means to You and Your Business
  [December 12, 2011] The new, new Twitter is upon us and while some of you already have access to it, others will have to wait up to three weeks. I'm not one to write about new features or products as they're released. But I would like to take some time to review why this version of Twitter is important to you and your business.
• 15 Ways To Use Twitter To Toast Your Competition
  [November 29, 2011] There are lots of success stories and case studies documenting business success through Twitter. Here are a few of my favorite ways to leverage this platform for new business benefits.