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Top Articles Measuring The Success Of Your Twitter Strategy [2010-02-25] How do you measure if you are being effective on Twitter or not? In my opinion it really comes down to measuring if anybody is paying attention to what you are saying or not, everything else follows. If you can measure the true impact on the bottom line then you are way ahead of a lot of people on Twitter. Congratulations to you!!! However, not everybody is yet in a position to measure at that level. Gaining Better Twitter Follower Information With Twiangulate [2010-02-11] Let me go on the record to say that if you happen to be a vendor of some type of social networking solution or software that would be useful for an agency like Ogilvy, hands down one of your most effective methods of advertising has to be to target the Ogilvy network on Facebook with a customized ad. I have seen several ads like this for solutions and find myself always clicking on them - not because they say Ogilvy but because I presume that someone has done their homework and identified that whatever they are promoting is particularly relevant for someone who works at an agency like ours. So I'll give the the benefit of the doubt and click further. That's how I found Twiangulate. Using Twitter For Long Term Sourcing Of Content [2010-01-28] With the increasing emphasis on content marketing for both SEO and Social Media, I thought I'd offer some specific tips on dealing with one of the most prevalent issues companies face in this area: long term sourcing of content. While we've written about content sourcing for corporate blogs in the past, but this post will emphasize how to use social media darling Twitter to find a goldmine of useful resources, tips and information that your customers will love and keep coming back for more. Increasing Your Enterprise Messaging Through Social Media Tool [2010-01-14] The best way to get up and running with social media fast is to watch what the experts are doing and adopt some of the methods and tools that they are using. Here's a quick look at 5 popular social media personalities and a description of the tools of the trade that they are using… enjoy! In this list we'll share with you some tools for url shortening, RSS feed push and campaign scheduling, mobile Tweeting via iPhone, a PC client, and social location check-ins. Increasing Your Enterprise Networking Through Twitter [2009-12-29] In a recent blog post, if you would remember, I mentioned how, at the moment, I am enjoying a love / hate relationship (More the latter, to be honest…) with what, to date, has been one of my favourite social networking tools available out there, outside of the firewall. Yes, of course, why not? Once again, I am talking about Twitter. Using Twitter Lists To Help Your Enterprise Succeed In Social Media [2009-12-10] I recently posted my initial Twitter Lists and we also created lists for @darwineco. Here are some useful Twitter List ideas from others. First, Rob Paterson posted, Twitter Lists - 1st Insight? Among other things he wrote, "What I have immediately seen from the new lists that are emerging around …(my) related areas of my interest is that I have some real gaps. Twitter Has Transformed How Messages Are Distributed And Disseminated [2009-11-24] I recently wrote about reports on the documented decline of visitors to Twitter.com. A good friend encouraged me to take a deeper look at the reports as a way of discerning hype from reality and to also examine the potential trends that will most likely set the stage for something more meaningful. Twitter Adds More Messaging Functionality With Official Retweet Option [2009-11-12] Twitter started to officially roll out its own retweet function that has been the cause of some serious consternation from the Twittersphere (or whatever silly term you want to apply to the Twitter community). Using Twitter To Share Your Message [2009-10-29] I recently spoke with Adweek's Brian Morrissey about Twitter and brands. He began with the thought that Twitter presents a challenge for old school marketing people who are used to crafting messages and coming up with clever ways of presenting them. Learning How To Retweet For Your Enterprise [2009-10-08] Dear Rich, I <3 Twitter, but I still don't understand the retweet. Do you just hit the "reply arrow" next to the person's tweet and then hit capital RT and then type your tweet? -- Troubled in Twitterland Adding A Wiki Based Messaging System To Your Enterprise [2009-09-24] Here is another in a series of interviews with Samuel Driessen, Information Architect at Océ, about their Enterprise 2.0 implementation and adoption experiences. In this post I will cover their experiences with wikis and lessons learned. Where Is The Enterprise Engagement In RSS And Twitter? [2009-09-08] Quite a bit of buzz today over the news from Matt Mullenweg that WordPress.com supports RSS Cloud, a new development in the evolution of RSS. Created by Dave Winer, RSS Cloud basically involves the push-notification to subscribers of your RSS feed that there's new content available. Making Micro-Messaging A Feature In Your Enterprise [2009-08-27] I recently wrote about Socialcast's new broadcasting capability with Marcia Conner of Pistachio Consulting (see Socialcast Adds Broadcasting Capability to Enterprise Microsharing). A few days ago I spoke with Tim Young, their CEO, about a broader set of issues, the role of dedicated micro-messaging tools in the enterprise. Which Social OS Will Your Enterprise Choose? [2009-08-13] For years, Facebook and Twitter have maintained a friendly coopetition of sorts, with neither one taking a firm stance against the other. However, if you believe that Mark Zuckerberg does not actively contemplate strategies for either acquiring Twitter or rendering it obsolete, please think about the landscape and monetization drivers that aren't yet readily apparent to us as everyday consumers. This may seem like the "Social Media Summer of Love," but in the end, there are billions of dollars and users at stake here. Getting Your Message Out Is Only One Part Of Social Media [2009-07-30] We often talk about social media marketing, and extol the virtues of YouTube videos, blogging, Twitter and many other ways to get the message out. And those things are all important. And marketers really should be taking notice. But I think that, in some ways, we are missing the boat on the bigger revolution. Meebo Promises More Immersion With New Ad Size [2009-07-13] If you found an ad format that could be up to 900 x 400, feature rich media and guarantee audience engagement for at least 30 seconds-with testing showing average engagement of over a minute-you'd think it was too good to be true, right? The Revolution Of Enterprise 2.0 Messaging Tools [2009-07-02] The Fast Company blog recent posted, Twitterbursts: It's Not About The Tools; It's All About The Tools by Marcia Conner of Pistachio Consulting (aka @marciamarcia on Twitter). I always appreciate getting the history of communication channels, especially when there is a cognitive twist thrown in. Increasing Collaboration Through Spigit Community Platform [2009-06-18] InnovationSpigit is a community platform offered by Spigit that uses the concept of market dynamics to manage the innovation process and engage employees in this effort. I last wrote about them almost a year ago (see Innovating Through Market Games with Spigit for details on how the application works) and a lot has happen since then. Reevaluating The True Reach Of Twitter [2009-06-04] If you are in the social media space you would look at this headline and ask "What is he smoking?" There is no way that most people don't produce many tweets because how else can the tweet stream be more cluttered and crowded than the start of the New York City Marathon? Google Apps Leaps Ahead With Valeo [2009-05-14] It looks like Google Apps has come a sizable step closer to omnipresence. Yesterday, a deal was announced that will have 30,000 employees of Valeo, the French automotive components manufacturer, use the software suite as part of their regular routines. Tips For Marketing On Twitter [2009-03-26] On Day one of SES New York Guy Kawasaki's keynote certainly stirred the audience and caused a flurry of tweets on Twitter. Here are his ten tips for marketing on Twitter: Completely Transforming How Enterprises Communicate [2009-03-19] It's been an incredible week for stats, demographics, and authority trends related to Social Media this week. Google Ups Its Business Email Game [2009-02-26] Two days ago, Gmail crashed, and although the timing of the outage spared most Americans from noticing, a lot of business users in Europe and Asia were affected. So now Google's introduced a monitoring product to help communicate the status of some of its offerings. Thomson Reuters Launches Enterprise IM Hub [2009-02-19] A lot of science fiction shows and movies - while great - feature painfully unrealistic moments in which the hero approaches some alien control panel and uses it with ease. Now, at least on an intraplanetary scale and where instant messaging is concerned, Thomson Reuters has unveiled a working solution to overcoming communications problems. comScore, Mobile Enterprise Preparing Analytics Tools [2009-02-16] A mobile messaging campaign can be a mighty thing, causing consumers to either love the convenience of getting info on their cell phones or curse a company due to data charges. Now, a partnership between comScore and Mobile Enterprise will help you better tell which way people are leaning. |
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