• 5 Ways to Beat the Facebook News Feed Update
    [July 10, 2014] With over a billion users and millions of brand pages there is a glut of content on Facebook. You might have noticed it in your personal News Feed. I certainly have. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for […]
  • Businesses To Receive Social Media Education From HootSuite
    [June 13, 2014] Hootsuite has launched a new Custom Education program aimed at helping enterprise businesses address what it refers to as the “growing skills gap,” and accelerate their social media success.
  • Pinterest Opening Up API Access To Various Marketing Companies
    [May 22, 2014] Pinterest announced that it is working with a small group of marketing technology companies to offer Pinterest business insights. These include Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind. These companies are getting automated access to public data through Pinterest’s Business Insights API. “Many businesses use Pinterest to learn about their […]
  • Real Time Notifications Announced For Twitter
    [April 24, 2014] Twitter announced that it’s adding new real-time notifications to Twitter.com, so that you can more easily interact with those engaging with your tweets. Logged in users will get notifications when someone has replied, favorited, or retweeted one of their tweets. You can also choose to get them for direct messages and new followers. “They’re fully […]
  • Facebook Brand Pages Are Going To Significant Drops In Organic Post Reach
    [March 27, 2014] Facebook is showing Pages’ organic posts to fewer and fewer people as time goes on. Have you noticed a dramatic drop in the visibility of your own posts? Let us know in the comments. As you may know, in December, the company pushed out an algorithm change to its News Feed, which severely impacted the […]
  • New WhatsApp Share Button Sends Traffic To Publishers
    [February 27, 2014] WhatsApp, which is being acquired by Facebook for $19 billion, has a share button for publishers that has the potential to drive traffic to websites.
  • New Card Analytics Dashboard Launched For Twitter
    [February 6, 2014] Twitter announced the launch of a new analytics offering for Twitter Cards, aimed at helping publishers, marketers and developers understand how certain types of cards they’re using are performing.
  • Consider Social Customer Service to Establish Social Media ROI
    [January 16, 2014] “Create smiles… they are the currency of conversations.” #RonR – Ted Rubin When I tweet a brand, like a growing number of consumers, I expect them to respond, especially if I have a question or a problem. For many, Twitter has become the customer service contact of choice. Even when I don’t have an inquiry, […]
  • LinkedIn Releases Top 2013 Buzzwords
    [December 18, 2013] As the largest social network for career networking, LinkedIn has access to a great wealth of data about how professionals want to be perceived. Though the word “creative” has consistently popped up on the site’s yearly top 10 overused buzzwords list, the terms LinkedIn members use to describe themselves seem anything but.
  • How to Increase Your Twitter Engagement
    [November 25, 2013] Twitter is all about engaging your followers. It’s about building relationships.
  • Smoothies, Whiskey And The Art of Secondary Marketing
    [October 30, 2013] Sometimes you can’t fix a bad website.
  • How LinkedIn, YouTube & Others Could Finally Cure Stupidity Online
    [October 3, 2013] The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day.
  • New Facebook Page Terms Drastically Change Promotions
    [September 5, 2013] Facebook just dropped a bomb on the social media marketing world. In a completely unexpected move, the social network made all social media marketers and small business owners jump for joy by making it much easier to run promotions on Facebook. How? Read on.
  • Facebook to Start Explaining News Feed to Marketers | Social You Should Know
    [August 15, 2013] Facebook has promised to explain News Feed to marketers, but I think it’s actually the beginning of an important shift in Facebook’s approach to surfacing content. Plus Instagram allows video importing and new data on how brands annoy on social media in this week’s Social You Should Know.
  • 3 Strategic Ways To Use Hashtags For Marketing
    [July 25, 2013] In 2009 a candy brand launched a campaign that would scare marketers off from using Twitter for years.
  • What Facebook hashtags will mean for marketers (eventually)
    [July 2, 2013] The short answer: Nothing. Yet. That’s because the darn things aren’t even rolling out to all users for a while (see Facebook’s formal announcement last week).
  • How Brands Can Leverage Instagram Hashtags
    [June 13, 2013] The Instagram hashtag has become crucial for brands and businesses to gain a greater reach on their photos. Choosing the correct hashtags is the equivalent of choosing SEO keywords for a blog or tags on a YouTube video, and at the end of the day, using the correct hashtag could be the difference between your […]
  • LinkedIn beefs up platform: But will you spend more time there?
    [May 23, 2013] Quietly (very quietly) LinkedIn has been beefing up its platform lately. Sure, you read all about the numerous changes Facebook makes to its platform. Or, the advertising tools Twitter is now opening up. But, LinkedIn repeatedly adds new features and functionality to its site that improve the user experience.
  • 10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
    [May 2, 2013] LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. A new member joins every two seconds. Getting noticed on the network requires a deep well of connections, and some site-specific SEO magic. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal […]
  • 4 reasons brands are “doing it wrong” when it comes to Pinterest
    [April 11, 2013] Wait. Before you click off this post, this isn’t your typical Pinterest strategy post. Not like the thousands before. No, this is a post directed squarely at the thousands of brands that have jumped on the Pinterest bandwagon.
  • 4 Ways the Twitter You Know is Changing Forever
    [March 21, 2013] Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Once Oprah gave Twitter her imprimatur, the service […]
  • Enterprise Social Networking Tips by Luis Suarez
    [March 7, 2013] Over the course of the last few years there has been one particular aspect of social networking for business that I still haven’t come to terms with throughout all of that time. That is, self-promoting your own content in your own blog that you may find scattered around all over the place (other blog posts, […]
  • Twitter Wants Active Users To ‘Welcome Back’ Inactive Users
    [February 14, 2013] It looks like Twitter is making a small, non-intrusive push to promote more interaction between members of the service.
  • Make The Most Of Twitter By Split Testing
    [January 3, 2013] When you first start using Twitter to market your business you’ll face quite a steep learning curve. You have to learn what to tweet, when to tweet, how to follow people, how to find people – the list is endless. Then you’ll be faced with working out how best to engage with your followers. Split […]
  • Trending on Twitter: A Look at Algorithms Behind Trending Topics
    [December 13, 2012] Trending topics on Twitter show readers what the most popular conversation topics on the microblogging site are right now. Potential trends are found by polling all tweets for repeated hashtags, and their trend status is determined by a combination of time tweeted and volume of tweets containing the hashtag. Twitter aims for its trending topics to be up to the minute, relying more heavily on currently discussed topics than on the most popular overall topics for the community.