• Twitter Introduces New Tools for Better Customer Service
    [February 23, 2016] Study after study has shown that businesses are really bad at social media customer service. There are certainly exceptions, but on the whole, businesses just suck at responding to people on Facebook and Twitter. Both social media platforms have introduced a variety of tools to help change that in recent month, and now Twitter has […]
  • What Facebook Messenger Could Mean for Businesses
    [January 13, 2016] Facebook is touting its progress with Messenger, announcing that it recently surpassed the 800 million-user milestone. As Messenger evolves into a greater business tool, this massive user base is key. Facebook put out this small infographic looking at 2015 additions to the product as well as 2016 trends: If you look at the “features introduced” […]
  • 5 Ways to get the Most out of your Social Listening Tool
    [December 3, 2015] Every day, millions of people share their thoughts, experiences, and feelings associated with the brands that they encounter across the social web. These blog posts, forums, reviews, and social posts can be extremely valuable to brands, helping them to better understand their customers. Social media listening and monitoring are very broad terms that can encompass […]
  • Twitter’s New Feature Measures How Well Business Ads Are Performing
    [October 22, 2015] Twitter introduced a new feature that should make the service better as an advertising platform, letting businesses get a better handle on how well their ads are performing when it comes to expectations for specific metrics.
  • Can Your Email-Marketing Be Improved With Instagram?
    [September 24, 2015] Instagram has garnered a lot of buzz as a marketing channel over the past couple years, and that buzz is only on the rise thanks to new ad capabilities. What you may not have considered, however, is how Instagram content actually improve your email marketing efforts. Have you ever incorporated Instagram into your email campaigns? […]
  • Global Mobile Messaging Applications: Everything You Need To Know
    [August 20, 2015] Have you been hearing whispers about “important 1 to 1 social networks” and “mobile messaging usage being on the rise” but haven’t had the time to dig into all of the platforms that this covers? Well, you’re in luck because we have, and we’re sharing the important stuff on our blog this month. In the first […]
  • Increased Organic Reach from Facebook Pages
    [July 9, 2015] I realize this isn’t the type of headline you’ve become accustomed to over he past year or two. Facebook Pages have by and large seen the organic reach of most of their posts fall considerably as competition for News Feed space has increased and Facebook itself has repeatedly adjusted its algorithm. How have your organic […]
  • Facebook Adds Even More Features To Payment Program
    [June 4, 2015] A couple months ago, Facebook finally announced person-to-person payments in Messenger after months of rumor that the product would get something enabling people to use the app for payments. Still, Facebook said the roll out would be slow and over the coming months.
  • Improvements Facebook Should Make To Interest Targeting
    [May 7, 2015] Chances are you aren’t seeing the same kind of organic reach for your Facebook Page posts that you once were. This is a widespread phenomenon that has been taking place for roughly the past year and a half, and has become a huge bane to marketers and publishers. I’m sure I’m not telling you anything […]
  • Posting Pinterest Items On Facebook Is Now Easier
    [April 9, 2015] I recently wrote a long post looking at different types of content (mostly from social media) that you can embed on your blog. I remembered that you could embed pins from Pinterest, which I don’t think I’ve ever actually done, but wanted to include it nonetheless. When I went to Pinterest to grab an example, […]
  • Will Meerkat be the next Twitter–or the next Ello–for marketers?
    [March 12, 2015] The last week, my Meerkat notifications have been BLOWING UP! Of course, that’s on me. I could turn those off anytime I want. But, I chose to turn them on initially to see how mad the rush was to the new platform. And boy, has it been a mad rush.
  • Focus On StumbleUpon Referrals, Increase Site Traffic
    [February 10, 2015] Shareaholic has a new report out looking at social media traffic referrals from eight social networks in the last quarter. Out of those eight, only two – Facebook and StumbleUpon – showed growth over the prior quarter in terms of driving referrals to websites. This is good news for publishers looking for StumbleUpon traffic, as […]
  • New Data Shows Increasing Brand Engagement on Twitter
    [January 15, 2015] Consumers are increasingly engaging with brands from their mobile devices as opposed to their desktop computers. Specifically, they’re increasingly doing so with the Twitter iOS and Android apps. While the web browser continues beat Android in this area, Android is rapidly growing while the browser is on the decline.
  • Social Tip – Mastering your Twitter Analytics
    [November 20, 2014] You Tweet But Are You Aware of your Twitter Analytics? Here’s How — Ok you tweet, but do you have any idea how well your tweeting is doing? Indeed using twitter is subjective and it really is tough to say to anyone that they are doing it right or wrong. However, there are analytics and […]
  • CommandIQ Gives Marketers Flexible Database and Messaging Options
    [October 16, 2014] The market for Customer Data Platforms is still young, which means that products have yet to converge on a standard set of features. The only thing that’s certain is a CDP will create a multi-source database of customer information. Among the still-optional features are identity association (stitching together individual identifiers from different sources), predictive modeling, […]
  • Social Media Referral Shares Divided Amongst Various Networks
    [September 18, 2014] We recently looked at data from Shareaholic, which showed social media referral share by social network across Facebook, Pinterest, Twitter, StumbleUpon, reddit, YouTube, Google+, and LinkedIn
  • Scaling visual messaging and the attraction for marketers
    [August 25, 2014] The rise of mobile messaging apps like WhatsApp – used by at least 500,000,000 people a month around the world who share 700 million photos and 100 million videos every single day– is one growing facet of a multi-dimensioned object that I call “the visual social web.”
  • Internet Trends, Pinterest and Facebook Business Pages | #SYSK
    [July 31, 2014] 2014 Internet trends will get you thinking, plus a major opportunity for (some) brands on Pinterest, in this week’s Social You Should Know Only 27% of Pinterest Users Follow Any Brands New research from our friends at Ahalogy found that just 27% of active Pinterest users report following even a single brand. But given the […]
  • 5 Ways to Beat the Facebook News Feed Update
    [July 10, 2014] With over a billion users and millions of brand pages there is a glut of content on Facebook. You might have noticed it in your personal News Feed. I certainly have. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for […]
  • Businesses To Receive Social Media Education From HootSuite
    [June 13, 2014] Hootsuite has launched a new Custom Education program aimed at helping enterprise businesses address what it refers to as the “growing skills gap,” and accelerate their social media success.
  • Pinterest Opening Up API Access To Various Marketing Companies
    [May 22, 2014] Pinterest announced that it is working with a small group of marketing technology companies to offer Pinterest business insights. These include Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind. These companies are getting automated access to public data through Pinterest’s Business Insights API. “Many businesses use Pinterest to learn about their […]
  • Real Time Notifications Announced For Twitter
    [April 24, 2014] Twitter announced that it’s adding new real-time notifications to Twitter.com, so that you can more easily interact with those engaging with your tweets. Logged in users will get notifications when someone has replied, favorited, or retweeted one of their tweets. You can also choose to get them for direct messages and new followers. “They’re fully […]
  • Facebook Brand Pages Are Going To Significant Drops In Organic Post Reach
    [March 27, 2014] Facebook is showing Pages’ organic posts to fewer and fewer people as time goes on. Have you noticed a dramatic drop in the visibility of your own posts? Let us know in the comments. As you may know, in December, the company pushed out an algorithm change to its News Feed, which severely impacted the […]
  • New WhatsApp Share Button Sends Traffic To Publishers
    [February 27, 2014] WhatsApp, which is being acquired by Facebook for $19 billion, has a share button for publishers that has the potential to drive traffic to websites.
  • New Card Analytics Dashboard Launched For Twitter
    [February 6, 2014] Twitter announced the launch of a new analytics offering for Twitter Cards, aimed at helping publishers, marketers and developers understand how certain types of cards they’re using are performing.