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Top Articles How To Make Social Networking More Efficient [2010-07-29] For the past few weeks I've been using NutshellMail, an email tool that helps business owners and marketers better manage their time and networks though flexible email delivery. Metastorm Launches New Enterprise Application [2010-07-15] Enterprise software firm Metastorm has introduced Metastorm Smart Business Workspace, an online application that allows workers to become more engaged and productive and to collaborate more easily with colleagues to make better business decisions. Global Messaging Awards Distributed [2010-07-01] Sports fans love to watch their favorite athletes compete. Meanwhile, opposing teams study game footage for the sake of gaining the upper hand. Whether you consider yourself a friend or foe, then, it may be worth the average enterprise messaging professional's time to learn about the winners of the Global Messaging Awards. Using Enterprise Collaboration Technologies To Increase Productivity [2010-06-17] This is the first in a series of my notes on the Enterprise 2.0 conference in Boston, June 14- 17. This post covers the workshop, Selling the Case for Accelerating Business Performance with Enterprise Collaboration Technologies. It was led by Oliver Marks, Partner, Sovos Group and blogger, ZDNet Collaboration 2.0, and Sameer Patel, Partner, Sovos Group and blogger, PretzelLogic.or. Oliver and Sameer are some of my favorite tweeters and bloggers so I was pleased to attend the session. Here is the description. My notes follow. They are done real times so please excuse typos. iPhones Winning Over Enterprise Users [2010-06-03] Enterprise messaging experts who aren't fond of the iPhone (and specifically, who aren't fond of the iPhone despite never having tried it) may want to rethink their stance. AT&T revealed at a recent conference that enterprise users now represent about 40 percent of iPhone buyers. Building Your Twitter Messaging Strategy [2010-05-20] So you want to succeed with Twitter eh? Before you run off and chase shiny butterflies and little blue birds, take a seat and collect yourself. Then read the following tips on creating a potential Twitter marketing strategy that will help you become more productive and successful using Twitter for business. Microsoft/Nokia Mobile Collaboration Aid Launches [2010-05-06] Companies with lots of employees who are out of the office and on the move may be in luck. An application called Microsoft Communicator Mobile for Nokia has been launched, and it was designed to help companies solve their mobile collaboration issues. Socialcast Adds New Features To Their Enterprise Micromessaging Platform [2010-04-22] Socialcast was one of the first enterprise microblogging providers (see 2008 post: Socialcast Brings Twitter Style Functionality into the Enterprise) and I have covered them several times since that first post (e.g., Socialcast Adds Broadcasting Capability to Enterprise Microsharing). Recently, I spoke with CEO Tim Young on the latest developments, which turned out to be quite a list. Pistachio Consulting Releases Full Updates To Their Microsharing Tools [2010-04-08] Pistachio Consulting published one of the first comprehensive surveys of the enterprise microsharing tools market in fall 2008 and I covered it here (see Pistachio Consulting's Enterprise Microsharing Tools Comparison). This report is still available for free on their site. That report was based, in part, on a 15-question survey that they invited the tool providers to complete about their products. They verified the information and, in many cases, conducted follow-up interviews. Should Your Business 'Tweet' News? [2010-03-25] Breaking news via Twitter is bad form according to Reuters. In a newly revised version of its social media policy, the site urges journalists to refrain from "tweeting" news events as they happen and encourages professionals to post information to the wire first. Reuters also strongly suggest proofreading "tweets" and getting a manager's approval on anything newsworthy before broadcasting it to Twitter, Facebook, and YouTube. Optimizing Your Social Media Messaging System [2010-03-11] Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. Measuring The Success Of Your Twitter Strategy [2010-02-25] How do you measure if you are being effective on Twitter or not? In my opinion it really comes down to measuring if anybody is paying attention to what you are saying or not, everything else follows. If you can measure the true impact on the bottom line then you are way ahead of a lot of people on Twitter. Congratulations to you!!! However, not everybody is yet in a position to measure at that level. Gaining Better Twitter Follower Information With Twiangulate [2010-02-11] Let me go on the record to say that if you happen to be a vendor of some type of social networking solution or software that would be useful for an agency like Ogilvy, hands down one of your most effective methods of advertising has to be to target the Ogilvy network on Facebook with a customized ad. I have seen several ads like this for solutions and find myself always clicking on them - not because they say Ogilvy but because I presume that someone has done their homework and identified that whatever they are promoting is particularly relevant for someone who works at an agency like ours. So I'll give the the benefit of the doubt and click further. That's how I found Twiangulate. Using Twitter For Long Term Sourcing Of Content [2010-01-28] With the increasing emphasis on content marketing for both SEO and Social Media, I thought I'd offer some specific tips on dealing with one of the most prevalent issues companies face in this area: long term sourcing of content. While we've written about content sourcing for corporate blogs in the past, but this post will emphasize how to use social media darling Twitter to find a goldmine of useful resources, tips and information that your customers will love and keep coming back for more. Increasing Your Enterprise Messaging Through Social Media Tool [2010-01-14] The best way to get up and running with social media fast is to watch what the experts are doing and adopt some of the methods and tools that they are using. Here's a quick look at 5 popular social media personalities and a description of the tools of the trade that they are using… enjoy! In this list we'll share with you some tools for url shortening, RSS feed push and campaign scheduling, mobile Tweeting via iPhone, a PC client, and social location check-ins. Increasing Your Enterprise Networking Through Twitter [2009-12-29] In a recent blog post, if you would remember, I mentioned how, at the moment, I am enjoying a love / hate relationship (More the latter, to be honest…) with what, to date, has been one of my favourite social networking tools available out there, outside of the firewall. Yes, of course, why not? Once again, I am talking about Twitter. Using Twitter Lists To Help Your Enterprise Succeed In Social Media [2009-12-10] I recently posted my initial Twitter Lists and we also created lists for @darwineco. Here are some useful Twitter List ideas from others. First, Rob Paterson posted, Twitter Lists - 1st Insight? Among other things he wrote, "What I have immediately seen from the new lists that are emerging around …(my) related areas of my interest is that I have some real gaps. Twitter Has Transformed How Messages Are Distributed And Disseminated [2009-11-24] I recently wrote about reports on the documented decline of visitors to Twitter.com. A good friend encouraged me to take a deeper look at the reports as a way of discerning hype from reality and to also examine the potential trends that will most likely set the stage for something more meaningful. Twitter Adds More Messaging Functionality With Official Retweet Option [2009-11-12] Twitter started to officially roll out its own retweet function that has been the cause of some serious consternation from the Twittersphere (or whatever silly term you want to apply to the Twitter community). Using Twitter To Share Your Message [2009-10-29] I recently spoke with Adweek's Brian Morrissey about Twitter and brands. He began with the thought that Twitter presents a challenge for old school marketing people who are used to crafting messages and coming up with clever ways of presenting them. Learning How To Retweet For Your Enterprise [2009-10-08] Dear Rich, I <3 Twitter, but I still don't understand the retweet. Do you just hit the "reply arrow" next to the person's tweet and then hit capital RT and then type your tweet? -- Troubled in Twitterland Adding A Wiki Based Messaging System To Your Enterprise [2009-09-24] Here is another in a series of interviews with Samuel Driessen, Information Architect at Océ, about their Enterprise 2.0 implementation and adoption experiences. In this post I will cover their experiences with wikis and lessons learned. Where Is The Enterprise Engagement In RSS And Twitter? [2009-09-08] Quite a bit of buzz today over the news from Matt Mullenweg that WordPress.com supports RSS Cloud, a new development in the evolution of RSS. Created by Dave Winer, RSS Cloud basically involves the push-notification to subscribers of your RSS feed that there's new content available. Making Micro-Messaging A Feature In Your Enterprise [2009-08-27] I recently wrote about Socialcast's new broadcasting capability with Marcia Conner of Pistachio Consulting (see Socialcast Adds Broadcasting Capability to Enterprise Microsharing). A few days ago I spoke with Tim Young, their CEO, about a broader set of issues, the role of dedicated micro-messaging tools in the enterprise. Which Social OS Will Your Enterprise Choose? [2009-08-13] For years, Facebook and Twitter have maintained a friendly coopetition of sorts, with neither one taking a firm stance against the other. However, if you believe that Mark Zuckerberg does not actively contemplate strategies for either acquiring Twitter or rendering it obsolete, please think about the landscape and monetization drivers that aren't yet readily apparent to us as everyday consumers. This may seem like the "Social Media Summer of Love," but in the end, there are billions of dollars and users at stake here. |
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