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04.11.07 Did Jaiku Tip the Tuna?
By
Ross Mayfield
Did Jaiku tip the tuna Sunday? Leo Laporte jumped ship from Twitter to Jaiku, his 4,000 followers followed.
The Twitter herd debated platforms, has herds do when chosing to migrate. Suddenly the story was Twitter vs. Jaiku and Jaiku team dealt with digesting a big chocolate Easter Bunny.
Let me provide some context first. I was exposed to Jaiku at Aula in Helsinki last June. From my notes:
Jyri Engeström and Mika Raento on social peripheral vision. Phones are designed with the assumption that you know who you want to call before you do. You need to process social signals before using the device. Jaiku, their startup is looking to augment basic functions of a phone by pasting onto it what is happening on the internet. If you can't find anyone in your contact book, you can search a directory made of everyone's contacts. Calendars let you share future events to let you plan together. The demo shows very rich profiles based on phone usage (automatic data) and more social signals (more manual) -- which provides a different form of Presence. In usage, people still call regardless of presence, but when someone doesn't answer, you leverage the presence to understand why. Integrated IM is more convenient than SMS, and includes group messaging.
Since then, Twittr came on the scene and Jakiu's web interface got a major upgrade. It's important to understand the significant differences between the two services, their design thinking and strengths. Joi Ito:
Looks like a bunch of people are trying out Jaiku after "tasting" co-presence with Twitter. To me, Jaiku, which existed before Twitter, is a bunch of Helsinki mobile jocks getting into the Web 2.0 of it all whereas Twitter is the Web 2.0 crowd "getting" co-presence...
Jaiku comes from a "presence" background allowing bluetooth proximity, phone idle time, ringer mode and other things to trigger state changes - the messaging came later. Twitter, on the other hand, is primarily messaging, which as we all know, is just a flexible and manual vector for presence information.
To understand where Jaiku is coming from, I encourage you to read this interview with co-founder Jyri Engeström and his post on social peripheral vision (the ability to have your finger on the pulse of your friends, family, and colleagues).
Continue reading this article.
About the Author: Ross Mayfield is CEO and co-founder of Socialtext, an emerging provider of Enterprise Social Software that dramatically increases group productivity and develops a group memory.
He also writes Ross Mayfield's Weblog which focuses on markets, technology and musings.
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