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08.22.07
Bebo - First Social Network To Integrates W/ Windows Live Messenger
 By
Darren Straight
Bebo, the global social networking site, and Microsoft announced an alliance to bring the Windows Live Messenger service, the world's largest consumer instant messaging (IM) network, to Bebo users.
Additionally, Bebo and Windows Live will allow users to seamlessly exchange their contact information to invite and connect through their respective services.
This deal marks the first time Microsoft has partnered with a social network for instant messaging and contacts.
The groundbreaking interface will enable all 36 million Bebo users worldwide who use Windows Live Messenger to display their Messenger presence and IM with their Bebo friends directly on the Bebo service.
Equally, the partnership offers Bebo the opportunity to grow its network through the Windows Live Messenger user base. Windows Live Messenger is free to download, is available in 26 languages and is used in more than 60 countries by more than 280 million active users each month. Additionally, this partnership includes the use of the Windows Live Contacts API. This API allows users the ability to freely import and export their contacts and relationships between the services, ultimately giving users the choice where and how they wish to use their social network.
Bebo users with Windows Live Messenger will add an "IM Me" icon which will appear on their profile page. In displaying their presence, all Bebo users - regardless of whether they have a Windows Live ID or not - will be able to, with one click, begin an IM conversation with each other.
Bebo is confident the new feature will lead to an even greater user engagement with the site, which is already the leading social networking site in the UK with 10.7 million unique users in July.
Welcoming the partnership, Joanna Shields, President, International at Bebo said:
"Social networking is emerging as the new form of self-expression, allowing people to communicate their passions and express their identity to one another. Our agreement with Microsoft Windows Live delivers a powerful, new way to instantly update and keep in touch with friends and serves to make the Bebo user experience even more compelling and interactive."
Brian Hall, General Manager, Windows Live said:
"We're excited to be working with Bebo to provide an innovative communication feature to one of the world's leading social networking services.Within the suite of Windows Live communications services "IM Me" allows individuals to richly communicate and keep in touch with the people who are important in their lives.. The global nature of both the Windows Live Messenger service and Bebo makes this relationship a perfect fit."
Comments
About the Author:
Darren Straight a Microsoft Student Partner (MSP) and Windows Live Butterfly
Expert is a University of Kent Student who is an avid blogger and technology
enthusiast who loves the passion of beta testing new products and services
from Microsoft.
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