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11.18.08
Micro-messaging Lessons For Enterprise 2.0
 By Bill Ives
The huge success of Twitter has triggered a number of firms (e.g., QikCom, Yammer, and Present.ly) that now provide micro-messaging for use behind the firewall. This is yet another example of a personal web 2.0 tool creating a market for an enterprise 2.0 version. I recently spoke with Travis VanderZanden, Founder and CEO of QikCom. Travis and I agreed that while Twitter is a great tool for personal use, it is not designed for use inside the enterprise and does not have the security required for these conversations just like Facebook and YouTube. (see tomorrow for links to Yammer and Present.ly posts)
Travis said that QikCom is building an application platform on top of its micro-messaging tool. Unlike the other two competitors, QikCom is offering the basic service for free. It is also free to have administrator rights to set up, secure, monitor, and control the internal network. They offer a SaaS solution but have added tight security features and are constantly testing this to make sure it remains secure. Security includes SSL through Verisign, Company Email Verification, and advanced IP range settings. Below is the QikCom home page for users.
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The application platform, or Tab Store, is a place to purchase the business Applications or Tabs on top of the core micro-messaging service. This is where they plan to make their money. Currently, there are three tabs but many more are in progress. They are building some themselves and are open to working with third party developers to create more. In addition, they will soon release an API that allows the integration of third-party Twitter applications into QikCom. In some cases, users can do this and in others cases the third party Twitter application provider will have to make a few simple adjustments to work with QikCom. However, users retain the security features of QikCom and will have to login to use the Twitter applications that are transferred over.
Continue reading this article.
About the Author:
Dr. Bill Ives is an independent consultant and writer who has worked with Fortune 100 companies in business uses of emerging technologies for over 20 years. For several years he led the Knowledge Management Practice for a large consulting firm.. Now he primarily helps companies with their business blogs. He is also the VP of Social Media and blogger for TVissimo, a new TV schedule search engine. Prior to consulting, Dr. Ives was a Research Associate at Harvard University exploring the effects of media on cognition. He obtained his Ph. D. in Educational Psychology from the University of Toronto. Bill can be reached at his blog: Portals and KM. He also writes for the FastForward blog and the AppGap blog.
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