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01.27.09 Twitter Gains More Relevance And Prominence  By Brian Solis Twitter has us in a flutter. Ev Williams, Biz Stone and team have created something so significant, that it's changing how millions of people communicate with each other - and it's only growing beyond imagination. Twitter boasts a substantial community that is emphatically hyperactive, evangelical, and religiously loyal - all in productive and positive ways. The first two legitimate competitors, Jaiku, acquired by Google, and Pownce, a company co-founded by Digg's Kevin Rose, ultimately learned that Twitter's momentum was untouchable. Jaiku is migrating to an open source model to allow developers to roll-their-own microblogging services and deploy them on the Google App Engine. Pownce was acquired by Six Apart and shuttered, in its current form, for the time being. In just a couple of years, Twitter has soared to new heights reaching 4.5 million visitors - that's a 752.9% increase in just one year.  At its current volume of traffic, Twitter recently surpassed Digg according to Hitwise.
 Twitter not only represents a detour in human interaction, its community is building highways, roads, cities, and a support infrastructure to power this new direction. It has created its own vibrant and flourishing ecosystem known as the Twitterverse. From this point of view, Twitter already has created an important and promising new conversation platform. Twitter has influenced how: - Media connects with audiences - Businesses listen to and respond with customers - Communications professionals, marketers, and advertisers connect with the new world of influencers - Journalists, bloggers, analysts, event organizers can get help and answers from the community, instantly - Everyday people can create an in-demand personal brand to open new doors and create new destinies Continue reading this article. About the Author: Brian Solis is principal at FutureWorks PR, an award-winning PR and Social Media agency founded in 1999. FW PR bridges the communications gap between companies and their customers, and between products and their specific benefits for their target markets. Solis blogs at PR2.0, http://www.briansolis.com, and regularly contributes to many industry trades. He is also frequently quoted in articles relating to technology trends and Marketing/PR strategies. |
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