Enterprise Functionality Made Smarter, Friendlier and Free Recent Articles Twitter Is Not Going To Charge Anyone To Tweet This week, there's been a flurry of news about Twitter's business plans. Okay, so Twitter's business plans have been the subject of news for months, but this time it looked like Twitter was about to come out with... Twitter Gains More Relevance And Prominence Twitter has us in a flutter. Ev Williams, Biz Stone and team have created something so significant, that it's changing how millions of people communicate with each other - and it's only growing beyond imagination. Can Microblogging Help The Enterprise? Earlier I wrote about QikCom, an enterprise 2.0 microblogging solution (see - Bringing Micro-messaging to Enterprise 2.0 - QikCom). There are at least two other major players in this space, Present.ly and Yammer.

02.6.09 ComScore, Mobile Enterprise Preparing Analytics Tools By Doug Caverly A mobile messaging campaign can be a mighty thing, causing consumers to either love the convenience of getting info on their cell phones or curse a company due to data charges. Now, a partnership between comScore and Mobile Enterprise will help you better tell which way people are leaning. Tony Riley, the CEO of Mobile Enterprise, explained in a statement why he sees the move as necessary. "While messaging has become enormously popular for communications between people and now between people and brands, the tools that mobile operators need to measure and manage it are typically in their infancy," he said. Enterprise Functionality Made Smarter, Friendlier and Free Also, "The power of messaging, which is pervasive as a medium and commerce solution, requires the highest level of accountability for measuring effectiveness." So nifty new analytics tools are on the way that should, while determining the effectiveness of a campaign, also protect consumers from different types of fraud and spam. This ensures compliance with different countries' laws and might also help consumers embrace a given company's offerings. And even if people don't appreciate that extra feature, the tools are still supposed to help companies fine-tune their advertising, of course. Look for sales to improve (or at least savings following cutbacks to occur) as a result. About the Author: Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

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