 |
 |
 |
|
08.13.09 Which Social OS Will Your Enterprise Choose?  By Brian Solis For years, Facebook and Twitter have maintained a friendly coopetition of sorts, with neither one taking a firm stance against the other. However, if you believe that Mark Zuckerberg does not actively contemplate strategies for either acquiring Twitter or rendering it obsolete, please think about the landscape and monetization drivers that aren't yet readily apparent to us as everyday consumers. This may seem like the "Social Media Summer of Love," but in the end, there are billions of dollars and users at stake here. I believe that eventually, explicitly or implicitly, consumers will face a decision as to which platform will host their native social OS. It's akin to the Mac vs. PC rivalry in a way. These systems naturally coexist, however, each represents unique and diverse lifestyles and delineated beliefs, methodologies, and persona. We're made to believe that we must make a choice, even though I actually use and enjoy both. While some argue that a massive social network might eventually exist, I firmly believe that multiple networks will continue to attract our attention, enhanced by intelligent and semantic filtering. Technology will continue to adapt to human behavior, while being influenced by human nature's unending contention to embrace and also change along with its evolution. It's perpetually cyclical and each feed off each other. And, don't forget, younger generations of digital consumers expect a more sophisticated and immersive experience than we crave or are able to process currently. One day, they'll grow up and expect more than either Facebook or Twitter offer today. No matter how much noise we hear or see about Twitter, the statistics defining Facebook's meteoric rise is both blinding and deafening. The race intentionally or unwittingly erupted when the ability to search Twitter unveiled the proverbial "conversation." Since then, Facebook has maneuvered aggressively to preserve attention and loyalty. In many cases, it borrowed from the innovation sparked at pseudo Twitter competitor FriendFeed, integrating FriendFeed-like features such as individual activity streams, comments, and the ability to "like" updates. But, as you may have heard this week, Facebook acquired FriendFeed. And, the 250-million strong social network also rolled out its version of real-time search for not only scouring conversations weaving together the social graph, but also network-wide conversations that orbit relevant social objects (at least those who have designated their updates as viewable by everyone.
 The next chapter is already unfolding as told by the acquisition of FriendFeed and the release of a more pragmatic version of its in-network search engine, which really only serves as a precursor for what I'm sure will be a more powerful and significant form of social, real-time search. comScore released its latest traffic reports and the numbers paint an interesting picture. Continue reading this article. About the Author: Brian Solis is principal at FutureWorks PR, an award-winning PR and Social Media agency founded in 1999. FW PR bridges the communications gap between companies and their customers, and between products and their specific benefits for their target markets. Solis blogs at PR2.0, http://www.briansolis.com, and regularly contributes to many industry trades. He is also frequently quoted in articles relating to technology trends and Marketing/PR strategies. |
||||||||
|
| ||||
| --
EnterpriseMessagingNews
is an iEntry, Inc.
publication -- iEntry, Inc. 2549 Richmond Rd. Lexington KY, 405093 2009 iEntry, Inc. All Rights Reserved | Privacy Policy | Legal | Contact archives | advertising info | news headlines | free newsletters | comments/feedback | submit article |
