Click to Play Incorporating "True" into Your... What is true virality? According to Ben Huh, CEO and Founder of The Cheezburger Network, it is the concept that people reach when they come to the... Recent Articles Adding A Wiki Based Messaging System To... Here is another in a series of interviews with Samuel Driessen, Information Architect at Océ, about their Enterprise 2.0 implementation and adoption experiences. In this post I will cover their experiences... Where Is The Enterprise Engagement In RSS... Quite a bit of buzz today over the news from Matt Mullenweg that WordPress.com supports RSS Cloud, a new development in the evolution of RSS. Making Micro-Messaging A Feature In Your Enterprise I recently wrote about Socialcast's new broadcasting capability with Marcia Conner of Pistachio Consulting (see Socialcast Adds Broadcasting Capability to... Which Social OS Will Your Enterprise Choose? For years, Facebook and Twitter have maintained a friendly coopetition of sorts, with neither one taking a firm stance against the other. However, if you... Getting Your Message Out Is Only One Part Of... We often talk about social media marketing, and extol the virtues of YouTube videos, blogging, Twitter and many other ways to get the message out.

10.08.09 Learning How To Retweet For Your Enterprise By Rich Brooks Dear Rich, I <3 Twitter, but I still don't understand the retweet. Do you just hit the "reply arrow" next to the person's tweet and then hit capital RT and then type your tweet? -- Troubled in Twitterland Dear Troubled, What you're describing is a reply. When you're at Twitter.com and rollover someone's tweet, you'll see the arrow. By clicking on that icon you'll be replying to that person, not retweeting them. (Retweeting, or RT, is repeating what they said while giving them credit.)   Other 3rd party apps, like TweetDeck, have a similar method of replying to someone, using that curved arrow: Download a Free Trial of Ektron CMS400.NET Twitter.com doesn't have a default retweet feature, but the most widely accepted RT format is "RT @twitterhandle:" and then their tweet. Another option is just appending (via @twitterhandle) to the end of their tweet; however, it adds 7 characters to the RT as opposed to 4 characters in the first example. If you're using TweetDeck, rollover your tweep's avatar and choose the RT arrow, which is the non-curved one:   If you're looking to get your own tweets retweeted, it's helpful to know your "magic number", or the number of characters someone will use to retweet you subtracted from 140. So, if "RT @therichbrooks: " (don't forget the spaces) takes up 19 characters, my original tweet needs to be 121 characters or less. Another tip might be to read that post at @Mashable in the tweet above: http://bit.ly/3bRjOX Comments About the Author: Rich Brooks is president of flyte new media, a Web site design and Internet marketing company in Portland, Maine. Flyte works with small businesses to build professional Web sites that often include e-commerce, Flash and content management systems. They promote their clients' sites through search engine optimization, e-mail marketing, business blogs and social media. You can follow him on Twitter at http://twitter.com/therichbrooks.

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