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01.28.10 Using Twitter For Long Term Sourcing Of Content  By Lee Odden With the increasing emphasis on content marketing for both SEO and Social Media, I thought I'd offer some specific tips on dealing with one of the most prevalent issues companies face in this area: long term sourcing of content. While we've written about content sourcing for corporate blogs in the past, but this post will emphasize how to use social media darling Twitter to find a goldmine of useful resources, tips and information that your customers will love and keep coming back for more. The irony here is that there's been speculation as to whether the growing popularity of Twitter has reduced the effectiveness and popularity of blogging. The reality is that Twitter and blogging compliment each other exceptionally well. Here are 5 tips on how to use Twitter to do just that: Polls - Ask And You Shall Receive Active participants on Twitter that have developed a certain momentum of followers and conversations can offer their Twitter network the opportunity to interact and engage on topically relevant poll questions. Polls are a great opportunity to ask for help and recognize participation. Some guidelines on Twitter polls: • Announce that you will be asking a series of poll questions. • Use an intuitive #hashtag after each poll question to thread them together • Make sure you ask questions relevant to your Tweeting history • Thank particpants and let them know what you will do with the answers • Acknowledge participants in the blog post. If there are a nominal number of participants, cite them in the post itself. If there are many participants, you might consider creating a Twitter list just for the poll and link to the poll from the blog post.
Annotated poll results can be published alone or the answers can be incorporated as supporting points to a post on the topic being polled. #TwitterChats - Make a Date to Tweet The conversation aspect of Twitter is one of the most powerful. Hidden amongst what appears to be an ongoing dinner party conversation, one can find threaded discussions amongst some of the smartest people in their fields. As mentioned above, the use of a #hashtag in tweets threads conversations together. Interested parties agree upon a set time and topic then start the conversation. A few examples relevant to Online Marketing Blog readers include: #blogchat on Sunday nights run by @MackCollier that discusses all things blogging (example archive). Another example is #journchat on Monday nights run by @prsarahevens and it provides Public Relations professionals and journalists an opportunity to discuss issues and how they can work together more effectively (archive). To source these threaded discussions into blog content, a search on the hashtag will present discussion as search results and can be copied into a post. There are also services you can use to automatically archive these kinds of scheduled Twitter chats. 140 characters keeps interaction succinct and often very tips focused. Continue reading this article. About the Author: Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age. |
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