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03.11.10

Optimizing Your Social Media Messaging System

By Lee Odden

Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.

The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful:

• howsociable.com - Social visibility score

• knowem.com - Profile building tool

• Social Media for Firefox - Build a powerful social profile on social news & bookmarking sites

• semrush.com - Find competitor organic search rankings

• Google Insights - Keyword demand trends

• Page Inlink Analyzer - Analyze inbound links, their Delicious bookmarks & keyword tags

• majesticseo.com - Historical back-link tracking

• trackur.com - Social media monitoring

• socialmention.com - Real-time social search & scoring, social keyword research

• bit.ly - Search friendly URL shortening with analytics

• analytics.postrank.com - Track social engagement with combined Google & social analytics

What low cost or free tools have you found to be effective for social media optimization tasks?

Below are screen shots of each tool with a more detailed description of how you might use them.

HowSociable is a useful tool to quickly gauge the social presence of a particular keyword or brand name. Agencies like TopRank Marketing will use this kind of tool (customized) to take snapshots of customer social presence metrics for social media optimization programs. For each social site polled, you can clickthrough to see specific mentions. This is a characteristic of more advanced social media monitoring tools, but for those that want a quick glimpse, HowSocialble is easy to use and the price is right, just like these free social media monitoring tools. However, if you want more comprehensive brand search and monitoring, then a paid social media measurement tool is worth the investment.

Continue reading this article.

About the Author:
Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age.

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