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06.17.10 Using Enterprise Collaboration Technologies To Increase Productivity  By Bill Ives This is the first in a series of my notes on the Enterprise 2.0 conference in Boston, June 14- 17. This post covers the workshop, Selling the Case for Accelerating Business Performance with Enterprise Collaboration Technologies. It was led by Oliver Marks, Partner, Sovos Group and blogger, ZDNet Collaboration 2.0, and Sameer Patel, Partner, Sovos Group and blogger, PretzelLogic.or. Oliver and Sameer are some of my favorite tweeters and bloggers so I was pleased to attend the session. Here is the description. My notes follow. They are done real times so please excuse typos. "This series of sessions and associated discussions is tightly focused on defining and selling business value and use case inside your business. The program offers an abundance of high level debate and information about adoption issues and maturation timelines of enterprise 2.0 technologies. We aim to cover ‘Monday morning 9am at your desk' - real world problem solving. Typically there are urgent tasks that cannot currently be accomplished well with existing infrastructure: how do you practically leverage the promise on modern 2.0 technologies to achieve success?" The session looked at looked at relevance, politics, scales, road maps, and budgeting." Sameer began and said they are going to work with us to help frame the business case for new collaboration in the enterprise. How can the new technologies meet real business needs? His firm, Sovos, helps enterprises with workforce and process performance using the new technologies. They are also bringing into the session a panel of vendors who deal with the ROI issues all the time. Oliver said that there has been a lot of pontification and they want to bring the conversation to business issues. You need to design an executive pitch for support and budget. All the stakeholders need to be engaged for the duration to have a sustaining effort. Sameer next addressed the big idea with a blank slide since there is often a gap between the talk and what you address at the workplace. You hear about great cases at conferences and then you get back to your work and see that it might not fit. The enterprise 2.0 business case is different than past large applications that did not replace anything. Now you are usually replacing something so there are different and more difficult issues. However, there often needs to be a co-existence, at least during the transition. Sameer said you need to begin with the culture of your firm around making new initiatives, as well as the pain points that are being felt right now. Oliver added that you need to ride the current waves rather than fighting the tide. Do not be a solution looking for a problem, not matter how exciting the solution may be. Fitting into the firm's culture is essential and every firm has its unique culture. Culture is represented through people and building a collaboration system for these people needs to work within it. At the same time culture is often blamed for lack of progress. However, it is more likely a lack of fit with real business needs. People often blame culture as scapegoat. Continue reading this article. About the Author: Dr. Bill Ives is an independent consultant and writer who has worked with Fortune 100 companies in business uses of emerging technologies for over 20 years. For several years he led the Knowledge Management Practice for a large consulting firm.. Now he primarily helps companies with their business blogs. He is also the VP of Social Media and blogger for TVissimo, a new TV schedule search engine. Prior to consulting, Dr. Ives was a Research Associate at Harvard University exploring the effects of media on cognition. He obtained his Ph. D. in Educational Psychology from the University of Toronto. Bill can be reached at his blog: Portals and KM. He also writes for the FastForward blog and the AppGap blog. |
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