MessageCast Acquired by Microsoft

MessageCast Acquired By Microsoft

By Steve Rubel
Expert Author
Article Date: 2005-05-11

I just received this cryptic note from MessageCast - an RSS alerting company - stating that they were sold.

Update: Rafat Ali reports that Microsoft bought them.

Dear Steve Rubel,

We have an important announcement: MessageCast has been acquired.

As part of the transition, we need to have you review new licensing terms. Our service will be temporarily disabled in preparation for this.

A follow-up email will be sent shortly which will allow you to re-enable alerts.

Thank you for your continued support!

The LiveMessage Team

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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.